About Me
BSCS graduate with a solid foundation in digital marketing and inbound call center operations. I bring hands-on experience in SEO, social media strategy, content creation, and managing paid campaigns across platforms such as Google Ads and Meta Ads. My approach is data-driven, with a strong focus on analytics, audience targeting, and conversion optimization.
In addition, I’m proficient in WooCommerce and WordPress development, including theme and plugin customization, as well as front-end technologies like HTML, CSS, and JavaScript. I excel in problem-solving and thrive in fast-paced, multicultural environments.
I am fluent in Urdu (native) and have working proficiency in English (A2 level). In January 2024, I relocated to Dubai on a company-sponsored visa to continue my role as an IT Manager for a Dubai-based firm. Recently, I stepped down from that position to pursue new opportunities that offer greater potential for growth, innovation, and continuous learning.
Core Skills
Digital Marketing & Strategy
- SEO / SEM
- Content Marketing
- Paid Campaigns (Google Ads, Meta, LinkedIn, TikTok, YouTube, Pinterest)
- Performance Analytics
- Market & Competitor Research
Web & WordPress Development
- WordPress (Theme & Plugin)
- WooCommerce
- HTML, CSS3, JavaScript
- Responsive Design
- UI/UX
- Performance & SEO Optimization
Tools & Soft Skills
- Ahrefs, SEMrush, Screaming Frog, Majestic
- Google Analytics, Facebook Ads Manager
- Social Media Management
- Microsoft Office
- Lead Generation
- Team Leadership & Training
Experience
Global Dispatch Management
Web Specialist- From September 2019 until 2023, I worked at Global Dispatch Management for 4 years, building further expertise in IT management and marketing. In parallel, I worked as a freelancer during evenings, delivering SEO and digital marketing services, as well as full website builds for international clients.
Freelance & Remote Projects
Digital Marketing, SEO/ Remote- KPI Corporate.com (Digital Marketing, SEO, Dubai UAE)
Freelance & Remote Projects
Digital Marketing, SEO- Royal Destination FZE LLC (Web Development & Marketing, UAE)
Freelance & Remote Projects
Digital Marketing, SEO- Euroside Immigration Consultant (EIC) (Immigration CRM, Website, Digital Strategy)
Non Stop Tourism And Travel LLC
Marketing Executive — Dubai- Non Stop Tourism And Travel LLC (CRM, Website, Digital Strategy)