Mubarik Ali
Computer Science Graduate

Mubarik Ali

Digital Marketing Manager & Technical Specialist

Computer Science graduate and Digital Marketing Specialist with 7+ years of experience in SEO, Google Ads, Meta Ads, social media marketing, lead generation, website development, CRM systems, and conversion tracking. Experienced in managing UAE-based consultancy, immigration, recruitment, and service-based business campaigns with a strong focus on qualified leads, campaign performance, landing page optimization, and measurable business growth. Combines marketing strategy with technical execution to build websites, funnels, tracking systems, and automation workflows that improve campaign results.

AI & Digital Fluency Automation workflows, Claude Code, GitHub Copilot, custom chat pipelines.
Technical + Marketing BSCS degree ensures flawless tracking integration (GA4, GTM, Pixel) and API connections.
Expertise

Competency Framework

Performance Marketing

Google Ads 95% Meta Ads 95% Lead Generation 90%

SEO

Search Engine Optimization 95% Technical SEO 90% On-Page SEO 95% Local SEO 90%

Social Media Marketing

Social Media Management 85%

Web Development

WordPress 95% Elementor Pro 95% WooCommerce 90% Shopify 80% PHP 85% Laravel 80% CodeIgniter 85% MySQL 85% JavaScript 80% HTML5 / CSS3 95%

Tracking & Analytics

Google Analytics 4 (GA4) 90% Google Search Console 95% Google Tag Manager 90% Meta Pixel 95% Looker Studio 85%

CRM & Automation

Mailchimp 85% HubSpot 80% WhatsApp API 85% Automation Workflows 90%

AI & Martech

GitHub Copilot / IDE agents 90% Claude Code 90% Antigravity AI tools 90% AI Chatbots Integration 85%

Tools I Use

SEMrush 90% Ahrefs 85% Screaming Frog 90%
Qualifications

Education & Certifications

History

Career Experience

Digital Marketing Executive

Phoenix Management Consultancies L.L.C., Dubai, UAE
Full-time
Jan 2024 – Present

In charge of full-funnel digital strategy, paid searches, meta advertising, and technical search optimization for consultancy and advisory brands in Dubai.

Key Responsibilities:
  • ["Manage Google Ads search and performance campaigns to generate qualified consultancy leads.","Design and monitor Meta (Facebook/Instagram) advertising funnels, lead form forms, and audience demographics.","Oversee landing page conversion rate optimization and technical SEO schema markups.","Set up unified event tracking metrics using Google Tag Manager and GA4."]
Significant Accomplishments:
  • ["Reduced cost-per-lead (CPL) by 32% within the first 3 months through landing page A/B tests.","Boosted organic search traffic by 45% via local SEO optimization and Schema markup implementations."]

Digital Marketing Specialist / Consultant

KPI Corporate, Dubai, UAE
Consultant
Jun 2024 – Present

Providing high-level consultancy on business lead generation, localized advertising targeting, organic brand growth, and CRM integration strategies.

Key Responsibilities:
  • ["Provide strategic consultation on paid search and SEO execution.","Review campaign dashboards and design analytics reporting templates in Looker Studio.","Guide corporate setup clients on CRM lead routing and conversion tracking pipelines."]
Significant Accomplishments:
  • ["Successfully structured a multi-channel acquisition strategy, increasing qualified corporate lead counts by 20%.","Built custom Looker Studio reports for streamlined stakeholder reviews."]

Freelance Meta Ads Specialist

Nextway Migration, Remote
Freelance
Jan 2023 – Present

Designing, managing, and optimizing social lead generation funnels for immigration advisory services.

Key Responsibilities:
  • ["Design Meta Ads targeting immigration seekers in regional countries.","Set up Pixel tracking and Conversions API (CAPI) server-side integrations to bypass cookie restrictions.","Optimize instant form leads and direct them to sales managers."]
Significant Accomplishments:
  • ["Generated over 5,000+ targeted immigration leads with a highly optimized, cost-effective lead capture funnel.","Maintained consistent average CPL reductions of 25% year-over-year."]

Web Specialist and Freelance Developer

Global Dispatch Management, Lahore, Pakistan
Remote
Nov 2018 – Dec 2024

Led the development of websites, client service panels, custom web-based databases, and digital marketing systems.

Key Responsibilities:
  • ["Built and maintained client WordPress sites, landing pages, and customized PHP/CodeIgniter database portal utilities.","Managed on-page and technical SEO, server deployments, domain registrations, and email routing configurations.","Configured paid social campaigns and search advertising structures for regional logistics services."]
Significant Accomplishments:
  • ["Coded and launched custom client dispatch tracking panels, increasing dispatching efficiency by 30%.","Managed and optimized SEO for local directories, achieving page-1 rankings for key services."]
Open to Work

Let's Collaborate on Your Next Campaign

Looking for a ROI-driven Digital Marketing Manager or Performance Ads specialist based in Dubai? I am available for full-time executive roles, consulting, tracking audits, and freelance campaigns.