Mubarik Ali
Computer Science Graduate

Mubarik Ali

Digital Marketing Manager & Technical Specialist

I help service-based businesses generate qualified leads, improve online visibility, and build digital systems that turn enquiries into customers. With 7+ years of experience in digital marketing and web development, I work across SEO, Google Ads, Meta Ads, landing pages, conversion tracking, WordPress development, CRM systems, and marketing automation. My experience includes managing digital campaigns and lead-generation systems for consultancy, immigration, recruitment, e-commerce, real estate, and other service-based businesses in the UAE and international markets.

AI & Digital Fluency Automation workflows, Claude Code, GitHub Copilot, custom chat pipelines.
Technical + Marketing BSCS degree ensures flawless tracking integration (GA4, GTM, Pixel) and API connections.

Expertise

Competency Framework

Performance Marketing

Google Search Ads & PMax 95% Meta Ads (Facebook & Instagram) 95% LinkedIn B2B Lead Gen Ads 90% TikTok & Short-Form Video Ads 85% Multi-Channel Funnel Strategy 95% Retargeting & Dynamic Audience Building 90% CPA & Cost-Per-Lead (CPL) Tuning 95%

Search Engine Optimization (SEO)

Technical SEO & Architecture Auditing 95% On-Page & Semantic Content SEO 95% Off-Page SEO & Authority Building 90% Local SEO & Google Business Profile (GBP) 95% International & Multilingual SEO (Hreflang) 90% E-Commerce SEO (WooCommerce & Shopify) 90% Programmatic SEO & Scaled Clusters 85% Core Web Vitals & Page Speed Tuning 95%

Social Media & Content Strategy

Viral Short-Form Content (Reels & TikTok) 80% Brand Positioning & Creative Direction 80% Influencer Outreach & Strategic Partnerships 80% Community Engagement & Audience Building 80% Social Media Brand Management 90% B2B LinkedIn Thought Leadership 90% Content Strategy & Editorial Planning 95% Video Marketing & UGC Ad Direction 85%

Tracking, Analytics & CRO

Google Analytics 4 (GA4) E-Commerce & Events 95% Google Search Console & Indexing 95% Google Tag Manager (Client & Server-Side) 90% Meta Pixel & Conversions API (CAPI) 95% Conversion Rate Optimization (CRO) 90% Looker Studio Executive Dashboards 90%

Web Engineering & E-Commerce

WordPress & Elementor Pro Engineering 95% WooCommerce Custom Checkout & Stores 90% Custom PHP / CodeIgniter / Laravel Apps 85% MySQL Database Design & Querying 85% Front-End (HTML5, CSS3, JavaScript ES6+) 95% RESTful APIs & Webhook Integrations 90%

CRM & Marketing Automation

Custom PHP Lead CRM Architecture 90% WhatsApp Business API & Lead Routing 90% HubSpot & Mailchimp Email Automations 85% AI Chatbot Conversational Funnels 85%

AI & MarTech Solutions

Antigravity AI & Agentic Workflows 95% Claude Code & AI Coding Assistants 95% AI Prompt Engineering for Marketing 90%

Tools & Software Stack

SEMrush Competitive Intelligence 95% Ahrefs Backlink & Keyword Research 90% Screaming Frog SEO Crawler 95% Google Ads Editor & Meta Business Suite 95%

Qualifications

Education & Certifications


History

Career Experience

Digital Marketing Executive

Phoenix Management Consultancies L.L.C., Dubai, UAE
Full-time
Jan 2024 – Present

Managing digital marketing and lead-generation activities for consultancy and service-based brands in the UAE.

Key Responsibilities:
  • Plan and optimize Google Ads and Meta Ads campaigns.
  • Develop landing pages and lead-generation funnels.
  • Manage technical, on-page and local SEO activities.
  • Configure GA4, GTM, Meta Pixel and conversion events.
  • Connect website leads with CRM and follow-up workflows.
  • Analyze campaign quality, cost per lead and conversion performance.
  • Coordinate content, design, development and advertising execution.
Significant Accomplishments:
  • Generated over 450+ qualified consultancy leads within the first 6 months.
  • Reduced Meta Ads cost-per-lead (CPL) by 35% through custom-built landing page structures.
  • Boosted organic search traffic by 45% via local SEO optimization and Schema markup implementations.

Digital Marketing Specialist & Consultant

KPI Corporate, Dubai, UAE
Consultant
Jun 2024 – Present

Providing high-level consultancy on business lead generation, localized advertising targeting, organic brand growth, and CRM integration strategies.

Key Responsibilities:
  • Provide strategic consultation on paid search and SEO execution.
  • Review campaign dashboards and design analytics reporting templates in Looker Studio.
  • Guide corporate setup clients on CRM lead routing and conversion tracking pipelines.
Significant Accomplishments:
  • Successfully structured a multi-channel acquisition strategy, increasing qualified corporate lead counts by 20%.
  • Built custom Looker Studio reports for streamlined stakeholder reviews.

Freelance Meta Ads Specialist

Nextway Migration, Remote
Freelance
Jan 2023 – Present

Designing, managing, and optimizing social lead generation funnels for immigration advisory services.

Key Responsibilities:
  • Design Meta Ads targeting immigration seekers in regional countries.
  • Set up Pixel tracking and Conversions API (CAPI) server-side integrations to bypass cookie restrictions.
  • Optimize instant form leads and direct them to sales managers.
Significant Accomplishments:
  • Generated over 1,200+ pre-qualified immigration leads with a highly optimized lead capture funnel.
  • Reduced cost-per-lead (CPL) by 35% year-over-year while increasing lead quality.

Web Specialist & Freelance Developer

Global Dispatch Management, Lahore, Pakistan
Remote
Nov 2018 – Dec 2024

Led the development of websites, client service panels, custom web-based databases, and digital marketing systems.

Key Responsibilities:
  • Built and maintained client WordPress sites, landing pages, and customized PHP/CodeIgniter database portal utilities.
  • Managed on-page and technical SEO, server deployments, domain registrations, and email routing configurations.
  • Configured paid social campaigns and search advertising structures for regional logistics services.
Significant Accomplishments:
  • Coded and launched custom client dispatch tracking panels, increasing dispatching efficiency by 30%.
  • Managed and optimized SEO for local directories, achieving page-1 rankings for key services.
Open to Work

Let's Collaborate on Your Next Campaign

Looking for a ROI-driven Digital Marketing Manager or Performance Ads specialist based in Dubai? I am available for full-time executive roles, consulting, tracking audits, and freelance campaigns.