Career Timeline
Professional Experience
7+ Years of marketing campaign management, agency consultancies, freelance contracts, and software engineering.
Digital Marketing Executive
Phoenix Management Consultancies L.L.C., Dubai, UAE
January 2024 –
Present
Managing digital marketing and lead-generation activities for consultancy and service-based brands in the UAE.
Key Responsibilities & Functions:
- Plan and optimize Google Ads and Meta Ads campaigns.
- Develop landing pages and lead-generation funnels.
- Manage technical, on-page and local SEO activities.
- Configure GA4, GTM, Meta Pixel and conversion events.
- Connect website leads with CRM and follow-up workflows.
- Analyze campaign quality, cost per lead and conversion performance.
- Coordinate content, design, development and advertising execution.
Business Ranks & Campaign Achievements:
- Generated over 450+ qualified consultancy leads within the first 6 months.
- Reduced Meta Ads cost-per-lead (CPL) by 35% through custom-built landing page structures.
- Boosted organic search traffic by 45% via local SEO optimization and Schema markup implementations.
Digital Marketing Specialist & Consultant
KPI Corporate, Dubai, UAE
June 2024 –
Present
Providing high-level consultancy on business lead generation, localized advertising targeting, organic brand growth, and CRM integration strategies.
Key Responsibilities & Functions:
- Provide strategic consultation on paid search and SEO execution.
- Review campaign dashboards and design analytics reporting templates in Looker Studio.
- Guide corporate setup clients on CRM lead routing and conversion tracking pipelines.
Business Ranks & Campaign Achievements:
- Successfully structured a multi-channel acquisition strategy, increasing qualified corporate lead counts by 20%.
- Built custom Looker Studio reports for streamlined stakeholder reviews.
Freelance Meta Ads Specialist
Nextway Migration, Remote
January 2023 –
Present
Designing, managing, and optimizing social lead generation funnels for immigration advisory services.
Key Responsibilities & Functions:
- Design Meta Ads targeting immigration seekers in regional countries.
- Set up Pixel tracking and Conversions API (CAPI) server-side integrations to bypass cookie restrictions.
- Optimize instant form leads and direct them to sales managers.
Business Ranks & Campaign Achievements:
- Generated over 1,200+ pre-qualified immigration leads with a highly optimized lead capture funnel.
- Reduced cost-per-lead (CPL) by 35% year-over-year while increasing lead quality.
Web Specialist & Freelance Developer
Global Dispatch Management, Lahore, Pakistan
November 2018 –
December 2024
Led the development of websites, client service panels, custom web-based databases, and digital marketing systems.
Key Responsibilities & Functions:
- Built and maintained client WordPress sites, landing pages, and customized PHP/CodeIgniter database portal utilities.
- Managed on-page and technical SEO, server deployments, domain registrations, and email routing configurations.
- Configured paid social campaigns and search advertising structures for regional logistics services.
Business Ranks & Campaign Achievements:
- Coded and launched custom client dispatch tracking panels, increasing dispatching efficiency by 30%.
- Managed and optimized SEO for local directories, achieving page-1 rankings for key services.