Career Timeline

Professional Experience

7+ Years of marketing campaign management, agency consultancies, freelance contracts, and software engineering.

Digital Marketing Executive

Phoenix Management Consultancies L.L.C., Dubai, UAE
Full-time
January 2024 – Present

In charge of full-funnel digital strategy, paid searches, meta advertising, and technical search optimization for consultancy and advisory brands in Dubai.

Key Responsibilities & Functions:
  • ["Manage Google Ads search and performance campaigns to generate qualified consultancy leads.","Design and monitor Meta (Facebook/Instagram) advertising funnels, lead form forms, and audience demographics.","Oversee landing page conversion rate optimization and technical SEO schema markups.","Set up unified event tracking metrics using Google Tag Manager and GA4."]
Business Ranks & Campaign Achievements:
  • ["Reduced cost-per-lead (CPL) by 32% within the first 3 months through landing page A/B tests.","Boosted organic search traffic by 45% via local SEO optimization and Schema markup implementations."]

Digital Marketing Specialist / Consultant

KPI Corporate, Dubai, UAE
Consultant
June 2024 – Present

Providing high-level consultancy on business lead generation, localized advertising targeting, organic brand growth, and CRM integration strategies.

Key Responsibilities & Functions:
  • ["Provide strategic consultation on paid search and SEO execution.","Review campaign dashboards and design analytics reporting templates in Looker Studio.","Guide corporate setup clients on CRM lead routing and conversion tracking pipelines."]
Business Ranks & Campaign Achievements:
  • ["Successfully structured a multi-channel acquisition strategy, increasing qualified corporate lead counts by 20%.","Built custom Looker Studio reports for streamlined stakeholder reviews."]

Freelance Meta Ads Specialist

Nextway Migration, Remote
Freelance
January 2023 – Present

Designing, managing, and optimizing social lead generation funnels for immigration advisory services.

Key Responsibilities & Functions:
  • ["Design Meta Ads targeting immigration seekers in regional countries.","Set up Pixel tracking and Conversions API (CAPI) server-side integrations to bypass cookie restrictions.","Optimize instant form leads and direct them to sales managers."]
Business Ranks & Campaign Achievements:
  • ["Generated over 5,000+ targeted immigration leads with a highly optimized, cost-effective lead capture funnel.","Maintained consistent average CPL reductions of 25% year-over-year."]

Web Specialist and Freelance Developer

Global Dispatch Management, Lahore, Pakistan
Remote
November 2018 – December 2024

Led the development of websites, client service panels, custom web-based databases, and digital marketing systems.

Key Responsibilities & Functions:
  • ["Built and maintained client WordPress sites, landing pages, and customized PHP/CodeIgniter database portal utilities.","Managed on-page and technical SEO, server deployments, domain registrations, and email routing configurations.","Configured paid social campaigns and search advertising structures for regional logistics services."]
Business Ranks & Campaign Achievements:
  • ["Coded and launched custom client dispatch tracking panels, increasing dispatching efficiency by 30%.","Managed and optimized SEO for local directories, achieving page-1 rankings for key services."]