Lead Funnels & Conversion Tracking
Business Setup & Corporate Advisory
Apr 2024 — Present
Corporate Advisory Lead Generation Funnels
The Challenge
Blackstone Advisory wanted to capture high-value clients looking for business setup services in Dubai Free Zones, but faced issues with tracking where their leads came from.
The Solution
We built a multi-step landing page funnel integrated with Google Tag Manager. We set up Google Ads and Meta Ads, and mapped conversion tracking down to the exact forms and call buttons. Leads were instantly routed to a unified Google Sheet, triggering instant WhatsApp updates for the sales team.
The Results
Conversion tracking accuracy improved to 99%, allowing us to double-down on high-performing ad sets, which increased lead counts by 40% while keeping costs steady.
Key Results
- 40% increase in monthly qualified leads
- Improved conversion tracking accuracy to 99%
- Created real-time lead reporting dashboards in Looker Studio
Services
Google Ads
Meta Ads
Conversion Tracking Setup
Landing Page Design
Tools & Stack
Google Tag Manager
Google Analytics 4
Looker Studio
Elementor Pro
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