Paid Advertising & SEO
Logistics & Fleet Management
Feb 2024 — Aug 2024
Fleet GPS Tracking - Social & PPC Growth
The Challenge
Arvento International needed to scale their corporate B2B leads for GPS tracking and fleet management systems in a highly competitive market.
The Solution
We designed a combined inbound/outbound campaign structure. For active searchers, we launched high-intent Google Search Ads targeting keywords like "fleet management software Dubai". For social awareness, we utilized targeted Meta Ads campaigns showcasing video testimonials of business owners saving fuel costs. Local SEO directories were also optimized.
The Results
Achieved a consistent 28% increase in website organic inquiries and a 3.5x return on ad spend (ROAS) from Google Ads campaigns.
Key Results
- Generated 450+ corporate fleet demo requests
- Reduced cost-per-click (CPC) by 18%
- Achieved rank #1 for local GPS tracking keywords
Services
Social Media Management
Meta Ads
Google Ads
SEO Content
Tools & Stack
Google Tag Manager
Google Ads Editor
Meta Business Suite
Canva
SEMrush
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