Paid Advertising & Optimization
Immigration & Second Passport Advisory
May 2023 — Present
Immigration Meta Ads - CPL Optimization
The Challenge
Nextway Migration faced rising ad costs and falling conversion volumes on Facebook Ads campaigns.
The Solution
We revamped their creative strategy, shifting to short-form UGC video guides and carousel listings explaining specific visa pathways. We also configured custom lookalike audiences based on their existing CRM data of converted buyers.
The Results
Reduced the average cost-per-lead by 35% within 45 days, while double-clicking campaign scaling.
Key Results
- 35% reduction in Meta Ads CPL
- 2x increase in daily lead volume
- Improved lead quality scores by 30%
Services
Meta Ads Management
Landing Page Design
Tools & Stack
Meta Pixel
Canva
Facebook Lead Forms
Google Analytics
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