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Conversion Rate Optimization

More Revenue From Traffic You Already Have

You don't always need more visitors — you need more of your existing visitors to buy. We identify drop-off points, test fixes with real data, and systematically lift your conversion rate.

A/B TestingHeatmapsSession RecordingFunnel AnalysisUX AuditLanding Page CRO

Heatmap & Session Analysis

We record where real users click, scroll, and abandon so we know exactly what to fix — not guess.

  • Hotjar / Clarity heatmaps
  • Session replay analysis
  • Rage-click & dead-click detection
  • Scroll depth mapping
  • Mobile vs desktop behaviour

Funnel & Drop-off Audit

Every step where a potential customer leaves is money lost. We map every funnel and find the leaks.

  • Full-funnel GA4 analysis
  • Cart & checkout abandonment
  • Form field drop-off
  • Multi-step funnel visualisation
  • Exit intent trigger mapping

A/B & Multivariate Testing

Evidence beats opinion. We design, run, and analyse split tests until we find a statistically significant winner.

  • Headline & CTA testing
  • Layout and colour testing
  • Form length testing
  • Pricing page variants
  • Social proof placement testing

Landing Page Optimization

High ad spend deserves high-converting destination pages. We build and test dedicated landing pages for every key campaign.

  • Above-fold content review
  • Value proposition clarity
  • Trust signal placement
  • Mobile-first responsiveness
  • Page speed impact analysis

UX & Accessibility Review

A confusing experience kills conversions. We audit your site against UX best practices and WCAG accessibility guidelines.

  • Navigation & IA review
  • CTA visibility & hierarchy
  • Copy readability scoring
  • Form UX best practices
  • WCAG AA accessibility check

Technical CRO

Slow pages and broken flows keep users from converting. We fix the technical barriers holding your conversion rate back.

  • Core Web Vitals (LCP/CLS/FID)
  • Page speed optimisation
  • Broken link & 404 remediation
  • Cart / checkout bug fixes
  • Cross-browser & device QA

Our CRO Process

01
Audit & Research

Deep-dive analytics review, heatmap recording, user survey and competitor benchmark.

02
Hypothesis Formation

Prioritise test ideas by impact, confidence & ease. Focus on the highest-leverage pages first.

03
Test & Measure

Run A/B or multivariate tests with statistical rigour. No winners declared before 95% confidence.

04
Implement & Iterate

Roll out winners, document learnings, and move to the next experiment cycle.

Stop leaving money on the table

A free CRO audit identifies your top 3 conversion killers in under 48 hours. No strings attached.

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